It’s always a challenge to boil down and entire story into a few hundred words when writing a blurb. Most writers hate this part of publishing. We took all this time developing details and intricacies and now we have to take all of that back out and convince someone to buy it in two paragraphs or less.
How do you do that well?
Here’s a few things I’ve learned over the years.
A blurb is a sales pitch
The first sentence must grab the reader’s attention. Think of this sentence as an elevator pitch. It should capture the most interesting part of the story. That may be the conflict, mystery, romance, etc. Whatever it is that will most make readers want to check out your book, mention it in the first line.
This first sentence often sits by itself before the bulk of the blurb, giving it a better chance to catch the reader’s attention. The preview on most ebook retailers barely gives you more than a sentence or two before readers have to click “read more,” so make that first sentence count.
Format the blurb according to genre conventions
Contemporary romance tends to use short, 1-2 sentence paragraphs that highlight main points of the storyline. Historical romance tends to use longer paragraph with a more in-depth summary of each point of interest. Study blurbs on Amazon in your genre to make sure you’re formatting correctly.
Of course, sometimes you need to break out of conventions and do your own thing. Just make sure there’s a reason for using a unique format and that it conveys the tone or action of your story.
Start with a formula that works
First, introduce the situation, then tell readers about the main problem or source of conflict, and indicate the twist without giving too much away. Effective blurbs often end with a question or with a sentence that sets the overall mood of the story.
Don’t give away the ending. This isn’t a synopsis. It’s a tease.
Leave the side characters out of it
Introduce the main characters and leave the side characters for the reader to discover once they start reading. It’s important to get readers interested in the characters right away. Give their name, a few important traits that make them unique or interesting, what their situation is, and what dilemma or conflict they’re going to face.
Don’t try to introduce side characters in the blurb. It only clutters the pitch and may make readers lose interest.
Use a cliffhanger
This isn’t a must, but for many stories a cliffhanger ending in a blurb will be a good nudge toward purchasing. Avoid giving away too much in a blurb. Present the problem and leave readers wondering how the character will overcome it.
This answer shouldn’t be too obvious, though. Even with books that are more formulaic, it’s important to make the reader curious about how this particular story will unfold. Most romances end in a happily-ever-after scenario, but they don’t all reach it the same way.
Choose your words carefully
Communicate the tone of the story with words that fit the genre and situation. A dark thriller will use more intense wording while a rom-com will use light, fun words. Word choice should also match the time period and regional setting. It’s also all right to use hyperbole when appropriate, such as “unimaginable” for a shocking crime or “intoxicating” for a sudden and passionate romance, but don’t overdo it.
Keep it short and to the point
Blurbs should run 100-150 words in most cases. Don’t try to tell the reader everything you think might interest them. Stick to the important highlights.
It may be helpful to start writing a blurb with bullet points to sift out what should and shouldn’t be mentioned.
Creating a fictional town is definitely the most involved type of worldbuilding in contemporary realistic fiction. You’ll draw from real places with the goal of developing something new and interesting. A huge benefit of making up a location is that you aren’t bound by anything. Another benefit is that you won’t spend hours researching a real place and worry about whether you’ve portrayed it correctly. A fictional location allows you to build the exact setting you need to develop your plot and characters.
Start off based in reality. For those who’ve watched Twin Peaks and paid attention to the opening credits, the welcome sign claims the town has 51k people, yet everyone knows each other and there seems to be only one restaurant. Take the time to research town sizes and amenities in order to make sure everything lines up.
Whether you’re creating a fictional town or using a real town, you still need to develop the small-scale details of the neighborhood or apartment building your characters inhabit.
Thinks Friends when you’re creating your characters’ daily habits and local haunts. Who’s apartment/house does everyone tend to hang out at and why? What features make it desirable? When they’re out and about, where do they often stop for coffee or to catch up, and how does that environment help the story? If characters need a quiet place to trade secrets or go over plans, a busy, noisy coffee shop might not work as well as a used bookstore.
Similar to building a neighborhood, it’s important to develop the work or office life of a character. How much it needs to be developed depends on how important it is to the story. If a character has social anxiety, a busy and fast-paced office will provide conflict. If a teen character is itching for excitement but works at an outdated video rental store only a few old people visit every week, that also provides conflict. If work is only mentioned in passing to acknowledge that the character does indeed have a job, minimal development is needed beyond the fact that it eats up a large portion of their time and provides an income.
A very important, overarching detail to develop is how your MC relates to the world. This is most often going to develop from backstory. Some writers develop the backstory first while others let it come to light as they write. The important thing about backstory is that it forms a starting point for your character and helps determine an end point.
For those who haven’t read or seen Life of Pi, it’s about a young man who survives his ship sinking in the middle of the sea during a journey from India to Canada. He makes it to a life boat, but finds himself in the company of several of the zoo animals his family was transporting…including a Bengal tiger named Richard Parker.
Infodumping is often a struggle for writers who do in-depth research for a book. You found out all these awesome things about whatever and now you HAVE TO SHARE THEM ALL! Unless you are writing a non-fiction book about your topic that is meant to give a detailed history of whatever, please, please, please for the love of all things bookish DO NOT vomit up every seemingly fascinating tidbit of research you uncovered while preparing to write your book.
I also struggled to listen at length to the religious discussions, which I usually enjoy quite a bit. I think religion is a fascinating topic and enjoy learning about many different religions. What I didn’t enjoy was, again, too much straight information that took me away from the story, and the sometimes condescending way the information was presented. I don’t hold with any particular religion, but I was still bothered by the sense I got that if a reader didn’t agree with the author’s opinions on eating meat, practicing multiple religions at once, or who or what God or gods might be they were simply wrong or not as smart as the author. I enjoy learning about how others view God, religion, the Universe, etc., but in a way that invites thoughtfulness rather than looking down on others’ beliefs or viewpoints.
Several years ago on a car ride my family and I started listening to “Unbroken” by Laura Hillenbrand. I downloaded it from Audible after only a cursory glance at the summary and checking the reviews. So, it wasn’t until several hours into the book that my husband and I both turned to look at each other and asked, “Is this book a true story?”
Be mean to your characters all you want. Kill your darlings, right? However, if the end to every situation is a predictable close call or last second escape, readers will not only be annoyed they’ll lose interest. Have you ever watched Tim Allen in “Galaxy Quest”? They parodied this concept beautifully when the alien ship built to model the TV series spaceship is designed to stop its self-destruct sequence at 1 second because “that’s what always happened on the show.” It’s funny because we all now how irritating that “last second” save becomes after a while. While there are rare stories, like Zamperini’s, where people really do beat all the odds and survive the worst situations, most people fail and miss chances and get hurt.
Louis Zamperini survived an incredible amount of danger and horribleness in his life, BUT there were deep scars left behind because of what he suffered. The last third of the book that deals with the aftermath of being tortured in a Japanese prison camp is very, very hard to listen to because the lasting damage is so real. I’ve read to many novels (especially YA) where the main character has some tragic past or experiences something truly awful…and bounces back like it was nothing. This is not one of those areas where reality needs to be downplayed. Let your characters be as broken as they need to be. Emotional scars are something we all understand. Characters need that element of reality to ring true with readers.
In 2017 I’ll continue my quest, and share you all what I’m learning along the way.
This was a different type of book than I’d normally pick up, but my friend Denise recommended it so I thought I’d give it a try. This is a coming of age story, but it doesn’t really have a focused plot. The reader simply follows the characters’ lives for a certain period of time. I have to admit, it wasn’t one of my favorite books for that reason. I like a clear-cut storyline I can follow.
Just to clear up any confusion right off the bat, bunnies are the worst! Sure they may look cute, hopping around with their cotton tails and twitchy noses, but it’s all a trick. They will destroy your grass by eating it down to the roots and by peeing and pooping on it like mad-which also kills the grass. They will also gnaw off the bark of your fruit trees, which is not good for them at all, and those freaky jackrabbits’ giant creepy teeth, I’m pretty sure, could chew through your ankle if it got the chance.
A trope is a familiar and repeated (aka overused) symbol, meme, theme, motif, style, character or thing (anything) that is spread throughout a particular genre.
Of course not. The key is to use them in their barest form. Strip them down to the essence of what makes readers connect with the trope to begin with, and add from there.
You’re not the only one who makes mistakes. We all do. While I was on a panel at Denver Comic Con last year, we were all asked what was the biggest mistake we ever made in a book. Jim Butcher was on that panel as well (which was seriously the highlight of that entire weekend!) and he said when writing the early Dresden Files books, he didn’t have the income to visit Chicago, where the books are set, and wrote a scene with characters meeting in the parking lot of the baseball stadium. Problem was, that stadium was built before the majority of people had cars. Hence: it has no parking lot.
Maybe this only happens in my house, but unlike the picture above with nicely closed cabinet doors, I can walk into a room and, no kidding, there is almost always at least one drawer, cupboard door, or package of something or other left open. Usually, more than one. There have been times when I’ve walked into the kitchen and literally every cupboard door is standing open because someone was looking for something and, after finding it, walked away.
Just like when my kids (my daughter specifically) stomps away, annoyed I haven’t purchased sufficient snack-worthy foods, your readers will walk away when they finish a book unsatisfied because of questions you never answered if your book leaves them with option #1.
2: Fill in where you neglected to follow through. Any questions you posed that pertain to that particular book (notice I’m not talking series-length questions) make sure you have an answer, or make it apparent that question will be answered in a subsequent book, if you’re working on a series.