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⭐️ Blog Tour ** The Only Shark in the Sea by DelSheree Gladden ⭐️

Thanks so much for sharing The Only Shark In The Sea with your readers and for such a wonderful review!!

aalyandthebooks's avatarBlog

Vance Sullivan has always been the rock everyone turns to for help…

His work with patients recovering from traumatic events makes him the perfect person to help his friend, Guy Saint Laurent, with one of his Date Shark appointments. When Vance meets hesitant, frightened Natalie Price, he suspects she’s hiding the truth behind her fears, and he’s drawn in by a need to help her.

Haunted by a terrible event from her past, Natalie can’t even endure being touched without suffering a crippling panic attack… 

She doesn’t know why, but Natalie feels Vance might be the only one who can help her put the pieces of her life back together. Despite the tension their arrangement causes with his girlfriend, their bi-weekly sessions seem to be helping…as long as he keeps his promise not to push her to reveal more than she’s ready to share.
Suddenly the tables have turned…

When…

View original post 875 more words

The Only Shark in the Sea. The Date Shark Series #3. By Delsheree Gladden

Thanks so much for sharing about the release of The Only Shark In The Sea!!

heavenisabookshop's avatarHeaven is a Bookshop

The Only Shark In The Sea Front

Title: The Only Shark In The Sea

Series: The Date Shark #3

Author: DelSheree Gladden

Low Key Shot of a Young Couple Embracing

SYNOPSIS:

Vance Sullivan has always been the rock everyone turns to for help…

His work with patients recovering from traumatic events makes him the perfect person to help his friend, Guy Saint Laurent, with one of his Date Shark appointments. When Vance meets hesitant, frightened Natalie Price, he suspects she’s hiding the truth behind her fears, and he’s drawn in by a need to help her.

Haunted by a terrible event from her past, Natalie can’t even endure being touched without suffering a crippling panic attack…

She doesn’t know why, but Natalie feels Vance might be the only one who can help her put the pieces of her life back together. Despite the tension their arrangement causes with his girlfriend, their bi-weekly sessions seem to be helping…as long as he keeps his promise not to…

View original post 424 more words

Creating a Marketing Plan: Part 5

To start building your marketing plan from the beginning, start with Part 1, Part 2, Part 3, and Part 4. Now let’s move on to Post-Launch marketing.

Post-Launch Marketing

79420-calendardeadlineFirst 3-4 months after release. This is when you want to keep the high of your release going. Marketing does lessen from the initial blitz surrounding the release, but should still stay higher than what you will maintain during the long term marketing phrase.

Consistency is KEY!

Plan consistent exposure over the first 3-4 months after the release party. This will include daily, weekly, and monthly tasks oriented at keeping up exposure.

  • Examples include FB group posts, links on Twitter, guest posts on book blogs, special content (character interview), personal or author blogging posts, in-person events and appearances, interacting with readers, etc.

Blog Tours

These should have already been set up (if not, set them up ASAP). As tour posts begin to be posted, make sure to visit each blog and leave a comment thanking the host. This is not only polite, it helps expand the exposure of the post. Share links on you social media accounts.

Subscribe to each post (not necessarily each blog) so you are notified when readers comment. Go back and reply to comments as needed. Keep a list of which bloggers reviewed your books, whether or not they liked it, and whether they might be interested in reviewing future books.

Reviews

Large Stack of BooksWhy are reviews so important?

  • New reviews boost rankings on sites like Amazon.
  • Boost reader confidence. It shows that people are buying and reading the book and hopefully that they are enjoying it. Makes spending $$ seem less risky if you are a new author to them.

How do you get reviews?

  • Ask for them! In many cases, it really is that simple, but you need to go about it the right way and only approach those interested in your genre/topic.
  • Friends & family (They need to be honest!), beta readers, critique partners, other authors.
  • Bloggers (best if relationship already in place). If you are cold-submitting, follow their guidelines posted on their blog, make sure the are OPEN for reviews, only submit to bloggers who actually read your genre, and be professional.

  • Put a message in the back of the book. This is a very simple and effective way to encourage readers to review your book.
    • Apps like the Kindle and Audible apps now bring up a screen when a reader finishes a book that asks them to review or leave a star rating.
  • Incentives (send review link for…offer some extra or bonus gift to encourage reviews)

DO NOT PAY FOR REVIEWS

Except…

Dollar SignReview Services are different from “paying for reviews,” which is against most ebook stores’ review policies. What makes these services different?

  • You’re paying for access to reviewers, not actual reviews. These services offer no guarantee on the number or star level of reviews you will receive. Your book is added to their list of book available for review and the reviewers who participate in their service choose which books to review and give honest reviews after reading.

BEST: Net Galley (cost: $600)

Others: Books Machine (monthly fee)

  • Similar Idea: “First Reads” programs from certain publishers aims at getting early reviews for their books but are limit to books they choose to include in the program.

Other sites/avenues for readers to access books or post reviews include publisher specific programs, Goodreads, LibraryThing, Shelfari, etc.

A big part of the post launch marketing includes consistency and gathering reviews, but it takes persistence and time.

WPR Header ImageTo listen to the full podcast on Creating A Marketing Plan That’s Actually Doable, check out the Write. Publish. Repeat. Podcast Part 1 and Part 2.

Creating a Marketing Plan: Part 4

To start at the beginning with your marketing plan, check out Part 1, Part 2, and Part 3. Keep reading for info on contacting media.

Contacting the Media

old microphoneRadio

  • Local stations are great to announce local events (call, email, FB). Most are very friendly to local authors and have regular community activities announcements they can include your event in.
  • College radio stations are often geared toward academic interests and many are happy to share about your literary events and may have a show about books or writing that might fit your skills.

Internet Radio

Blog Talk Radio is the biggest internet radio service currently and there are many writing/book related shows. Many are interested in author interviews/book news/writing advice.

Podcast LogoPodcasts

Look for ones geared toward author interviews, writing advice, marketing ideas, book news, etc. There are hundreds of writing.book related podcasts and many are looking for authors to participate on a regular basis.

YouTube

Post your own interview or release post about your book. Share an excerpt of your book by reading it yourself or recording your voice to play with images related to the book. Use actors or volunteers to act out a scene from your book. Share advice or tips, or even discuss an event you attended like a video blog.

Blogs

There are thousands of book blogs online. Research what genres each blog is interested in reviewing, what type of posts they are interested in sharing, and what their guidelines are for submitting requests. Cold submissions can work, but you will be more likely to have your book accepted if you’ve done your research and interacted with the blog to build a relationship. This isn’t always possible with every blog, but do make an effort to follow their guidelines and only submit to blog interested in your genre.

Local TV

Not every town has a local TV station (mine doesn’t) but many local stations look for local interest pieces to fill out their broadcasts. Check out your local TV stations website and look for a “Contact” page. Most have an email address or form for “News Tips” or “Story Ideas.” Send them a professional media kit containing formation about your book and/or event and why it might be of interest to their viewers.

Contacting the media sounds scary, but there are many media outlets that are eager for guests/stories. Be professional and polite and take a chance.

WPR Header ImageTo listen to the full podcast on Creating A Marketing Plan That’s Actually Doable, check out the Write. Publish. Repeat. Podcast Part 1 and Part 2.

Creating a Marketing Plan: Part 3

To get started on creating your marketing plan, check out Part 1 and Part 2 first. For specific release day ideas…keep reading!

Facebook Release Party

TGH FB PartyCreate an “Event” on FB, then add details of where/when, who’s participating, prizes, games, etc.

Invite Friends and Readers and encourage them to invite more people.

  • “Who invited you?” giveaway can be a great way to encourage more invites.

Invite other authors

  • Share the burden and fans: Invite authors to participate or “takeover” during the party with their own games/giveaways/etc.
  • More games and prizes means more fun.
  • Other authors bring in their fans to learn about your books and your fans learn about other authors as well.

Games

  • “Caption this!” – Find a funny or strange picture and ask for captions. All captions earn an entry and you can either pick the best as the winner or pick at random.
  • Book themed i.e. Bad Date Stories for my Date Shark series, or favorite myth for my Twin Souls series
  • “Like My Page,” “Signup for my newsletter,” “Follow me on…” are great ways to build followers and are an easy giveaway entry form
  • Costume Party (post pic of costume to enter giveway)
  • Task oriented games, i.e. go to my website and find all the pink letters and unscramble the word.

Prizes

  • Ebooks, signed books, bookmarks, postcards, swag, name a character, etc. Be creative and personalize as much as you can.

Teasers

  • Guests may have been invited by someone else and don’t know about your book. Interest them with teasers/excerpts in the form of images and/or quotes.

Time Limit

  • 2-3 hours is common. If you want to include more authors and cover more time zones, a longer All Day event can work well.
  • May want to leave games open 24 hours for international guests

Twitter Chat/Party

Tweet BirdCreate your own Hashtag #DelShereesReleaseParty

  • This is how people follow the discussion

Play Question and Picture based games

  • Replies enter them in giveaway

Retweet chain

  • RT enters giveaway. Use this to have a lot of people retweet information about your book.

Time Limit

  • 1-2 hours, close giveaways at the end so it easier to track entries.

For more information on contacting media, come back next week.

WPR Header ImageTo listen to the full podcast on Creating A Marketing Plan That’s Actually Doable, check out the Write. Publish. Repeat. Podcast Part 1 and Part 2.

Echo’s Guide to Dealing With Ghosts

Echo’s Guide to Dealing with Ghosts

On the whole, ghosts suck. In specific cases, they’re quite entertaining.
So what’s the best way to deal with the sucky ones and fun
ones?

Host a webshow, of course!

The Do’s and Don’ts of interviewing ghosts live on the
internet:
DO make sure you’re
protected.
Circle of salt (more than one if you can), thermal scanner (for
those who can’t see the ghostly guests), motion activated cameras (so it’s not
just you saying something happened!), EVP and EMF sensors (again, more proof
you aren’t crazy). Holden and Zara handle most of the electronics, but the salt
circles have saved me more than once!
DON’T make promises.
There’s always the chance the message your ghostly stalker
wants you to deliver isn’t a heartfelt proclamation of love to those they left
behind. Some are out for vengeance. If you promise a ghost you’ll do something,
they’ll hold you to that promise. By force, if necessary. Trust me, you don’t
want the kind of pain and nightmares ghosts can inflict on you.
DO set boundaries.
You’ve all heard the saying, if you give them and inch they’ll
take a mile, right? Ghost will takes ten miles! They won’t stop taking. My
rules are one ghost per show. Three questions from me have to be answered
before the ghost gets a turn. Only positive messages can be shared, unless you’ve
got the proof to back up any accusations. Oh yeah! NO secrets that will get me
in trouble with the FBI, please?
DON’T believe what
everyone else says about you.
Maybe this doesn’t have so much to do with ghost as it does
about surviving an ability almost no one else understands. Maybe it’s a gift.
Maybe it’s a curse. Maybe it’s an X-Men style mutation. It doesn’t matter. It’s
part of you. Accept. Deal. Move on.

Now, do you want to know a little more about The Ghost Host Show,
me (Echo Simmons), my life savers Holden and Zara, and how I got mixed up with
Malachi, his dead great grandmother, Nazi secrets, and the FBI?

Somehow I knew you would 😉 So here’s an excerpt from The Ghost Host.

My dad frowns, his fingers tightening where they’re gripping the door frame. “Any idea why the FBI would be at our house?”
“What?”
Shaking his head, he says, “Turn the game off and come to the living room, please.”
“Sure, of course. I’ll be right there.”
He turns and walks away, leaving me to shut everything down. It takes me a minute to process what he said and start to panic. I shut down the game and stand. Suddenly, my hands feel cold. Breathing is difficult. My thoughts seem jumbled. I’m not even sure how I manage to put one foot in front of the other, but I end up in the living room doorway a minute later. As soon as I appear, two suit-clad people stand. One is a woman with long, straight hair. The other is an older man with silver at his temples.
“Echo, please take a seat,” the woman says.
The fact that they know me by sight really freaks me out. The numbing cold spreads from my

fingertips up my arms. I sit down in an armchair next to the loveseat my parents are parked on. I look over at them, not heartened by the fearful expressions on their faces. My stomach turns as I force myself to face the FBI agents.

“What’s this about?” I ask quietly.
The older guy looks at me. His expression isn’t kind or unkind. It’s firm, but not in an intimidating way. “One of our agents saw your webshow this week, and we had a few questions. I’m Agent Morton and this is Agent Ellington. We were assigned your case.”
“My case?” I feel sick. I can’t be an FBI case. Surely no college will ever take me if I’m on some kind of FBI watch list, right?
“It’s more of an inquiry,” Agent Ellington says. “Just a few questions.”
“About what?” my dad asks. I nod, echoing his question.
The two agents look at each other and it’s Ellington who takes the lead. “We just need to ask you about the stolen secrets.”
“The what?” my dad demands. He looks over to me, like I have all the answers. My mom is staring at me, too. I can see it on both their faces, the panic that this last good year is about to fall apart. It kills me to see the panic in their eyes as they wonder if I’m going to slip back into what I used to be, to the nightmares and failing grades and constant fear. I have to look away from them to escape it all.
Facing the FBI agents, I say the only thing I can. “I don’t really know anything about it. I know you guys probably think my show is just a big joke, but…it’s not.”
I hear my dad groan, barely audible, but it cuts me to the core. Tears pool in my eyes, but I refuse to let them fall. I don’t blame them for not believing me, but it doesn’t stop me from wishing it was different.
“Are you claiming that Madeline Crew actually contacted you in some way, that she gave you the information you wrote on the board during your show?” Agent Ellington asks. I nod slowly and she frowns. “It wasn’t information you found online somewhere?”
Shaking my head, I try really hard to hold onto my composure. “No. I mean, I tried to look it up later, to see if I could validate anything, but I couldn’t find anything about the Nazi secrets. That sort of thing shouldn’t be on the web, right?”
“That’s exactly the problem,” Morton says.
My heads starts shaking back and forth. I certainly wasn’t trying to cause any trouble when I asked Madeline that question. It’s the same question I ask most of my ghost guests. She just happened to have a better answer than most. “She shared it with me,” I say quietly, knowing they don’t believe a word of what I’m saying.
“You’ve been in contact with Madeline’s great grandson, correct?” Ellington asks. “Malachi Fields?”
The room goes absolutely silent. I can practically feel my dad’s breathing pick up in anger even though he’s a few feet away. I don’t have to ask to know he remembers Malachi’s name from the text he saw the other night. He’s going to kill me. And ground me. I’m so dead.
“Echo?” Agent Morton asks.
“Yes,” I whisper. “He emailed my friend Holden after the show. He saw the show and heard his great grandma’s name mentioned.”
“Then Malachi didn’t tell you about his great grandmother’s service during the war?” Ellington asks.
Suddenly angry at them, I fold my arms across my chest and glare at the both of them. “If you know I’ve been talking to Malachi, then surely you know I’d never even met him before the show.”
“Then how do you explain the information about the Nazi secrets?” Agent Morton asks.
“I already told you!” I shout. My parents both look mortified, and really freaked out, but I don’t care.
“You don’t believe me? Fine. You said yourself that there’s no way I could have known that stuff without access to whatever secret files you guys have. Even if I did, why would I steal information like that and blab about it on the internet?”
Agent Ellington is keeping her cool better than I might expect, but she obviously thinks I’m lying, or just plain crazy. “You honestly expect us to believe the ghost of Madeline Crew told you she stole Nazi secrets.”
“You can believe whatever you want. I don’t have any other answers for you. Make me take a polygraph if you want. I don’t even know why this matters! It was decades ago.”
“It matters because you have information you shouldn’t,” Agent Morton says calmly.
Scared, angry, and ready to bolt, it takes everything I have not to run away. “Well, in the future, I’ll make sure to politely ask the ghosts who follow me around all day not to share any state secrets with me, okay?”

 The Ghost Host is available now for Pre-Order on Kindle and will release on October 6th!

 KINDLE
PAPERBACK
Amazon

Creating a Marketing Plan: Part 2

To get started on your marketing plan, check out Part 1 HERE. Once you have your goals set, it’s time to start preparing.


Preparatory Marketing

Networking with Bloggers

Bloggers are authors’ friends. Not just the ones with thousands of followers. Sometimes the smaller bloggers will do more to promote your post and become an ally for future books. Don’t just spam every blogger you find. Build a relationship by checking out their blog, commenting, and interacting.

Types of posts to prepare for bloggers: Guest posts, interviews, excerpts, Q&A, Top Tens lists, writing advice, etc.

KEEP TRACK of which bloggers you work with for future releases.

Social Media

Facebook

Regular posting on 2-3 platforms.

Share teasers such as quotes, images, character bios, etc.

Share sneak peeks of content.

This helps you build a fan base and interest in the projects you’re working on.

Branding

Blond Business Woman

Establishing expertise through content, i.e. columns/articles/blogs, sharing useful information/articles, etc.

You want readers to know what they can learn/expect from you. Do you share writing advice, post about your own reading, talk about your hobbies, blog your thoughts on a variety of subjects, etc.


Pre-Release/Launch Marketing

Blog tours

50f3c-blogbutton2

Need to be set up 2-6 months in advance. Bigger tour companies will require more time. It also gives more time to bloggers to read the book and review. Blog tours are for EXPOSURE, not sales, so reviews are really important during blog tours.

Book Trailers

Click for a book trailer sample
Click for a book trailer sample


Post release date in video or description to help promote the release date and/or pre-order status.

Don’t just use your blurb for the script. Create a script that fits your video/photos and gives a unique look at the book through this format. Some book trailers use text only, voiceover narration, or live action.

Resources for making book trailers include: Free Music Archive for music, Windows Movie Maker, Animoto, Stupeflix, etc. for video compilation.

Reviews

Open Blue Book

Reach out to bloggers, beta readers, friends, and other authors who are interested in your genre. If they are new to reviewing, explain the process and how easy it is to leave a review as well as how important reviews are to the success of a book.

DO NOT PAY FOR REVIEWS! It’s against most sites review policies and is considered unethical.

When dealing with Amazon, family and close friends are not allowed to review your book because they may have a financial interest in your success. Same goes for authors affiliated with the same publisher you are with, street team members, or anyone else Amazon deems may have too close of an interest.

Goodreads does not limit reviews from friends and family.

Reviews can’t be posted on amazon until the book is LIVE, but encourage posting on Goodreads pre-release. It’s easy to copy and paste later.

Pre-Orders

Dollar Sign

A discounted price is usually offered during the pre-release period. Make sure to add the links to your website/pre-order page.

2-4 weeks is a common time period for pre-orders but trends have recently been leaning toward longer periods.

The Benefit of pre-orders is that ALL pre-sales are tallied on release day = big boost in rankings.


Launch/Release Marketing

Email Blast

Newsletter

Mailing list! Start building your mailing list early. This is a captive audience of readers who are interested in your books. Targeted Marketing=Better Click-Throughs

Release Party

TGH FB Party

In-person &/or FB event, Twitter chat (specifics to come…) Gather your fans and readers in one place to celebrate the release. It’s great to get other authors involved for games/prizes.

Media Appearance/Interviews

Podcasts, blogs, radio, YouTube, etc. Explore local media outlets like radio and TV, but don’t be afraid to branch out and talk to online sources like internet radio shows, podcasts, bloggers, Google+ shows, etc. There are many book and writing related media outlets interested in talking to authors.

Incentives to Buy

shutterstock_153632636

Freebie w/ purchase, email receipt for gift, etc. Be creative with your incentives. If you have another talent like music or drawing, pair them up for a bonus gift after purchase. These types of incentives are usually offered during the first week after release.

Add cover art to Social Media images to help announce the release and get people interested in the book.

Update your bio with release info/links so readers who are already following you will have the most current information about your books.

Putting your plan into action requires planning, but the time and effort can pay off with a great release.

WPR Header ImageTo listen to the full podcast on Creating A Marketing Plan That’s Actually Doable, check out the Write. Publish. Repeat. Podcast Part 1 and Part 2.