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Write. Publish. Repeat. is branching out to iTunes and Stitcher!

 WRITE. PUBLISH. REPEAT. Podcast is branching out to iTunes and Stitcher!

WPR Header ImageThis podcast is aimed sat helping writers with a wide variety of topics in writing, publishing, and marketing. It’s a mix of lecture-style podcasts using information taken from the curriculum of the classes I teach and conversations with other authors willing to share their advice and experiences.

So, if you’re interested in writing, the publishing industry, or learning how to market your books better, you’ve found the right place!

Either click on the WPR Logo to subscribe to the RSS feed or click the episode link to download the file to your device.

Subscribe to the RSS feed by clicking on the WPR image below or check out the podcast on iTunes and Stitcher:

Podcast LogoWPR iTunes WPR Stitcher

Episode 1: How to Write a Query Letter Without Going Completely Crazy

Episode 2: Query Letters and Social Media with guest SeriouslyGina

Episode 3: Creating a Marketing Plan That’s Actually Doable – Part One

Episode 4: Creating a Marketing Plan That’s Actually Doable – Part Two

Episode 5: Author Collaboration with Guest Melissa Eskue Ousley

Creative Commons License
WritePublishRepeat by DelSheree Gladden is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Based on a work at http://delshereegladden.com/writepublishrepeat/.

⭐️ Blog Tour ** The Only Shark in the Sea by DelSheree Gladden ⭐️

Thanks so much for sharing The Only Shark In The Sea with your readers and for such a wonderful review!!

aalyandthebooks's avatarBlog

Vance Sullivan has always been the rock everyone turns to for help…

His work with patients recovering from traumatic events makes him the perfect person to help his friend, Guy Saint Laurent, with one of his Date Shark appointments. When Vance meets hesitant, frightened Natalie Price, he suspects she’s hiding the truth behind her fears, and he’s drawn in by a need to help her.

Haunted by a terrible event from her past, Natalie can’t even endure being touched without suffering a crippling panic attack… 

She doesn’t know why, but Natalie feels Vance might be the only one who can help her put the pieces of her life back together. Despite the tension their arrangement causes with his girlfriend, their bi-weekly sessions seem to be helping…as long as he keeps his promise not to push her to reveal more than she’s ready to share.
Suddenly the tables have turned…

When…

View original post 875 more words

The Only Shark in the Sea. The Date Shark Series #3. By Delsheree Gladden

Thanks so much for sharing about the release of The Only Shark In The Sea!!

heavenisabookshop's avatarHeaven is a Bookshop

The Only Shark In The Sea Front

Title: The Only Shark In The Sea

Series: The Date Shark #3

Author: DelSheree Gladden

Low Key Shot of a Young Couple Embracing

SYNOPSIS:

Vance Sullivan has always been the rock everyone turns to for help…

His work with patients recovering from traumatic events makes him the perfect person to help his friend, Guy Saint Laurent, with one of his Date Shark appointments. When Vance meets hesitant, frightened Natalie Price, he suspects she’s hiding the truth behind her fears, and he’s drawn in by a need to help her.

Haunted by a terrible event from her past, Natalie can’t even endure being touched without suffering a crippling panic attack…

She doesn’t know why, but Natalie feels Vance might be the only one who can help her put the pieces of her life back together. Despite the tension their arrangement causes with his girlfriend, their bi-weekly sessions seem to be helping…as long as he keeps his promise not to…

View original post 424 more words

Creating a Marketing Plan: Part 5

To start building your marketing plan from the beginning, start with Part 1, Part 2, Part 3, and Part 4. Now let’s move on to Post-Launch marketing.

Post-Launch Marketing

79420-calendardeadlineFirst 3-4 months after release. This is when you want to keep the high of your release going. Marketing does lessen from the initial blitz surrounding the release, but should still stay higher than what you will maintain during the long term marketing phrase.

Consistency is KEY!

Plan consistent exposure over the first 3-4 months after the release party. This will include daily, weekly, and monthly tasks oriented at keeping up exposure.

  • Examples include FB group posts, links on Twitter, guest posts on book blogs, special content (character interview), personal or author blogging posts, in-person events and appearances, interacting with readers, etc.

Blog Tours

These should have already been set up (if not, set them up ASAP). As tour posts begin to be posted, make sure to visit each blog and leave a comment thanking the host. This is not only polite, it helps expand the exposure of the post. Share links on you social media accounts.

Subscribe to each post (not necessarily each blog) so you are notified when readers comment. Go back and reply to comments as needed. Keep a list of which bloggers reviewed your books, whether or not they liked it, and whether they might be interested in reviewing future books.

Reviews

Large Stack of BooksWhy are reviews so important?

  • New reviews boost rankings on sites like Amazon.
  • Boost reader confidence. It shows that people are buying and reading the book and hopefully that they are enjoying it. Makes spending $$ seem less risky if you are a new author to them.

How do you get reviews?

  • Ask for them! In many cases, it really is that simple, but you need to go about it the right way and only approach those interested in your genre/topic.
  • Friends & family (They need to be honest!), beta readers, critique partners, other authors.
  • Bloggers (best if relationship already in place). If you are cold-submitting, follow their guidelines posted on their blog, make sure the are OPEN for reviews, only submit to bloggers who actually read your genre, and be professional.

  • Put a message in the back of the book. This is a very simple and effective way to encourage readers to review your book.
    • Apps like the Kindle and Audible apps now bring up a screen when a reader finishes a book that asks them to review or leave a star rating.
  • Incentives (send review link for…offer some extra or bonus gift to encourage reviews)

DO NOT PAY FOR REVIEWS

Except…

Dollar SignReview Services are different from “paying for reviews,” which is against most ebook stores’ review policies. What makes these services different?

  • You’re paying for access to reviewers, not actual reviews. These services offer no guarantee on the number or star level of reviews you will receive. Your book is added to their list of book available for review and the reviewers who participate in their service choose which books to review and give honest reviews after reading.

BEST: Net Galley (cost: $600)

Others: Books Machine (monthly fee)

  • Similar Idea: “First Reads” programs from certain publishers aims at getting early reviews for their books but are limit to books they choose to include in the program.

Other sites/avenues for readers to access books or post reviews include publisher specific programs, Goodreads, LibraryThing, Shelfari, etc.

A big part of the post launch marketing includes consistency and gathering reviews, but it takes persistence and time.

WPR Header ImageTo listen to the full podcast on Creating A Marketing Plan That’s Actually Doable, check out the Write. Publish. Repeat. Podcast Part 1 and Part 2.

Creating a Marketing Plan: Part 4

To start at the beginning with your marketing plan, check out Part 1, Part 2, and Part 3. Keep reading for info on contacting media.

Contacting the Media

old microphoneRadio

  • Local stations are great to announce local events (call, email, FB). Most are very friendly to local authors and have regular community activities announcements they can include your event in.
  • College radio stations are often geared toward academic interests and many are happy to share about your literary events and may have a show about books or writing that might fit your skills.

Internet Radio

Blog Talk Radio is the biggest internet radio service currently and there are many writing/book related shows. Many are interested in author interviews/book news/writing advice.

Podcast LogoPodcasts

Look for ones geared toward author interviews, writing advice, marketing ideas, book news, etc. There are hundreds of writing.book related podcasts and many are looking for authors to participate on a regular basis.

YouTube

Post your own interview or release post about your book. Share an excerpt of your book by reading it yourself or recording your voice to play with images related to the book. Use actors or volunteers to act out a scene from your book. Share advice or tips, or even discuss an event you attended like a video blog.

Blogs

There are thousands of book blogs online. Research what genres each blog is interested in reviewing, what type of posts they are interested in sharing, and what their guidelines are for submitting requests. Cold submissions can work, but you will be more likely to have your book accepted if you’ve done your research and interacted with the blog to build a relationship. This isn’t always possible with every blog, but do make an effort to follow their guidelines and only submit to blog interested in your genre.

Local TV

Not every town has a local TV station (mine doesn’t) but many local stations look for local interest pieces to fill out their broadcasts. Check out your local TV stations website and look for a “Contact” page. Most have an email address or form for “News Tips” or “Story Ideas.” Send them a professional media kit containing formation about your book and/or event and why it might be of interest to their viewers.

Contacting the media sounds scary, but there are many media outlets that are eager for guests/stories. Be professional and polite and take a chance.

WPR Header ImageTo listen to the full podcast on Creating A Marketing Plan That’s Actually Doable, check out the Write. Publish. Repeat. Podcast Part 1 and Part 2.

Creating a Marketing Plan: Part 3

To get started on creating your marketing plan, check out Part 1 and Part 2 first. For specific release day ideas…keep reading!

Facebook Release Party

TGH FB PartyCreate an “Event” on FB, then add details of where/when, who’s participating, prizes, games, etc.

Invite Friends and Readers and encourage them to invite more people.

  • “Who invited you?” giveaway can be a great way to encourage more invites.

Invite other authors

  • Share the burden and fans: Invite authors to participate or “takeover” during the party with their own games/giveaways/etc.
  • More games and prizes means more fun.
  • Other authors bring in their fans to learn about your books and your fans learn about other authors as well.

Games

  • “Caption this!” – Find a funny or strange picture and ask for captions. All captions earn an entry and you can either pick the best as the winner or pick at random.
  • Book themed i.e. Bad Date Stories for my Date Shark series, or favorite myth for my Twin Souls series
  • “Like My Page,” “Signup for my newsletter,” “Follow me on…” are great ways to build followers and are an easy giveaway entry form
  • Costume Party (post pic of costume to enter giveway)
  • Task oriented games, i.e. go to my website and find all the pink letters and unscramble the word.

Prizes

  • Ebooks, signed books, bookmarks, postcards, swag, name a character, etc. Be creative and personalize as much as you can.

Teasers

  • Guests may have been invited by someone else and don’t know about your book. Interest them with teasers/excerpts in the form of images and/or quotes.

Time Limit

  • 2-3 hours is common. If you want to include more authors and cover more time zones, a longer All Day event can work well.
  • May want to leave games open 24 hours for international guests

Twitter Chat/Party

Tweet BirdCreate your own Hashtag #DelShereesReleaseParty

  • This is how people follow the discussion

Play Question and Picture based games

  • Replies enter them in giveaway

Retweet chain

  • RT enters giveaway. Use this to have a lot of people retweet information about your book.

Time Limit

  • 1-2 hours, close giveaways at the end so it easier to track entries.

For more information on contacting media, come back next week.

WPR Header ImageTo listen to the full podcast on Creating A Marketing Plan That’s Actually Doable, check out the Write. Publish. Repeat. Podcast Part 1 and Part 2.