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Echo’s Guide to Dealing With Ghosts

Echo’s Guide to Dealing with Ghosts

On the whole, ghosts suck. In specific cases, they’re quite entertaining.
So what’s the best way to deal with the sucky ones and fun
ones?

Host a webshow, of course!

The Do’s and Don’ts of interviewing ghosts live on the
internet:
DO make sure you’re
protected.
Circle of salt (more than one if you can), thermal scanner (for
those who can’t see the ghostly guests), motion activated cameras (so it’s not
just you saying something happened!), EVP and EMF sensors (again, more proof
you aren’t crazy). Holden and Zara handle most of the electronics, but the salt
circles have saved me more than once!
DON’T make promises.
There’s always the chance the message your ghostly stalker
wants you to deliver isn’t a heartfelt proclamation of love to those they left
behind. Some are out for vengeance. If you promise a ghost you’ll do something,
they’ll hold you to that promise. By force, if necessary. Trust me, you don’t
want the kind of pain and nightmares ghosts can inflict on you.
DO set boundaries.
You’ve all heard the saying, if you give them and inch they’ll
take a mile, right? Ghost will takes ten miles! They won’t stop taking. My
rules are one ghost per show. Three questions from me have to be answered
before the ghost gets a turn. Only positive messages can be shared, unless you’ve
got the proof to back up any accusations. Oh yeah! NO secrets that will get me
in trouble with the FBI, please?
DON’T believe what
everyone else says about you.
Maybe this doesn’t have so much to do with ghost as it does
about surviving an ability almost no one else understands. Maybe it’s a gift.
Maybe it’s a curse. Maybe it’s an X-Men style mutation. It doesn’t matter. It’s
part of you. Accept. Deal. Move on.

Now, do you want to know a little more about The Ghost Host Show,
me (Echo Simmons), my life savers Holden and Zara, and how I got mixed up with
Malachi, his dead great grandmother, Nazi secrets, and the FBI?

Somehow I knew you would 😉 So here’s an excerpt from The Ghost Host.

My dad frowns, his fingers tightening where they’re gripping the door frame. “Any idea why the FBI would be at our house?”
“What?”
Shaking his head, he says, “Turn the game off and come to the living room, please.”
“Sure, of course. I’ll be right there.”
He turns and walks away, leaving me to shut everything down. It takes me a minute to process what he said and start to panic. I shut down the game and stand. Suddenly, my hands feel cold. Breathing is difficult. My thoughts seem jumbled. I’m not even sure how I manage to put one foot in front of the other, but I end up in the living room doorway a minute later. As soon as I appear, two suit-clad people stand. One is a woman with long, straight hair. The other is an older man with silver at his temples.
“Echo, please take a seat,” the woman says.
The fact that they know me by sight really freaks me out. The numbing cold spreads from my

fingertips up my arms. I sit down in an armchair next to the loveseat my parents are parked on. I look over at them, not heartened by the fearful expressions on their faces. My stomach turns as I force myself to face the FBI agents.

“What’s this about?” I ask quietly.
The older guy looks at me. His expression isn’t kind or unkind. It’s firm, but not in an intimidating way. “One of our agents saw your webshow this week, and we had a few questions. I’m Agent Morton and this is Agent Ellington. We were assigned your case.”
“My case?” I feel sick. I can’t be an FBI case. Surely no college will ever take me if I’m on some kind of FBI watch list, right?
“It’s more of an inquiry,” Agent Ellington says. “Just a few questions.”
“About what?” my dad asks. I nod, echoing his question.
The two agents look at each other and it’s Ellington who takes the lead. “We just need to ask you about the stolen secrets.”
“The what?” my dad demands. He looks over to me, like I have all the answers. My mom is staring at me, too. I can see it on both their faces, the panic that this last good year is about to fall apart. It kills me to see the panic in their eyes as they wonder if I’m going to slip back into what I used to be, to the nightmares and failing grades and constant fear. I have to look away from them to escape it all.
Facing the FBI agents, I say the only thing I can. “I don’t really know anything about it. I know you guys probably think my show is just a big joke, but…it’s not.”
I hear my dad groan, barely audible, but it cuts me to the core. Tears pool in my eyes, but I refuse to let them fall. I don’t blame them for not believing me, but it doesn’t stop me from wishing it was different.
“Are you claiming that Madeline Crew actually contacted you in some way, that she gave you the information you wrote on the board during your show?” Agent Ellington asks. I nod slowly and she frowns. “It wasn’t information you found online somewhere?”
Shaking my head, I try really hard to hold onto my composure. “No. I mean, I tried to look it up later, to see if I could validate anything, but I couldn’t find anything about the Nazi secrets. That sort of thing shouldn’t be on the web, right?”
“That’s exactly the problem,” Morton says.
My heads starts shaking back and forth. I certainly wasn’t trying to cause any trouble when I asked Madeline that question. It’s the same question I ask most of my ghost guests. She just happened to have a better answer than most. “She shared it with me,” I say quietly, knowing they don’t believe a word of what I’m saying.
“You’ve been in contact with Madeline’s great grandson, correct?” Ellington asks. “Malachi Fields?”
The room goes absolutely silent. I can practically feel my dad’s breathing pick up in anger even though he’s a few feet away. I don’t have to ask to know he remembers Malachi’s name from the text he saw the other night. He’s going to kill me. And ground me. I’m so dead.
“Echo?” Agent Morton asks.
“Yes,” I whisper. “He emailed my friend Holden after the show. He saw the show and heard his great grandma’s name mentioned.”
“Then Malachi didn’t tell you about his great grandmother’s service during the war?” Ellington asks.
Suddenly angry at them, I fold my arms across my chest and glare at the both of them. “If you know I’ve been talking to Malachi, then surely you know I’d never even met him before the show.”
“Then how do you explain the information about the Nazi secrets?” Agent Morton asks.
“I already told you!” I shout. My parents both look mortified, and really freaked out, but I don’t care.
“You don’t believe me? Fine. You said yourself that there’s no way I could have known that stuff without access to whatever secret files you guys have. Even if I did, why would I steal information like that and blab about it on the internet?”
Agent Ellington is keeping her cool better than I might expect, but she obviously thinks I’m lying, or just plain crazy. “You honestly expect us to believe the ghost of Madeline Crew told you she stole Nazi secrets.”
“You can believe whatever you want. I don’t have any other answers for you. Make me take a polygraph if you want. I don’t even know why this matters! It was decades ago.”
“It matters because you have information you shouldn’t,” Agent Morton says calmly.
Scared, angry, and ready to bolt, it takes everything I have not to run away. “Well, in the future, I’ll make sure to politely ask the ghosts who follow me around all day not to share any state secrets with me, okay?”

 The Ghost Host is available now for Pre-Order on Kindle and will release on October 6th!

 KINDLE
PAPERBACK
Amazon

Creating a Marketing Plan: Part 2

To get started on your marketing plan, check out Part 1 HERE. Once you have your goals set, it’s time to start preparing.


Preparatory Marketing

Networking with Bloggers

Bloggers are authors’ friends. Not just the ones with thousands of followers. Sometimes the smaller bloggers will do more to promote your post and become an ally for future books. Don’t just spam every blogger you find. Build a relationship by checking out their blog, commenting, and interacting.

Types of posts to prepare for bloggers: Guest posts, interviews, excerpts, Q&A, Top Tens lists, writing advice, etc.

KEEP TRACK of which bloggers you work with for future releases.

Social Media

Facebook

Regular posting on 2-3 platforms.

Share teasers such as quotes, images, character bios, etc.

Share sneak peeks of content.

This helps you build a fan base and interest in the projects you’re working on.

Branding

Blond Business Woman

Establishing expertise through content, i.e. columns/articles/blogs, sharing useful information/articles, etc.

You want readers to know what they can learn/expect from you. Do you share writing advice, post about your own reading, talk about your hobbies, blog your thoughts on a variety of subjects, etc.


Pre-Release/Launch Marketing

Blog tours

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Need to be set up 2-6 months in advance. Bigger tour companies will require more time. It also gives more time to bloggers to read the book and review. Blog tours are for EXPOSURE, not sales, so reviews are really important during blog tours.

Book Trailers

Click for a book trailer sample
Click for a book trailer sample


Post release date in video or description to help promote the release date and/or pre-order status.

Don’t just use your blurb for the script. Create a script that fits your video/photos and gives a unique look at the book through this format. Some book trailers use text only, voiceover narration, or live action.

Resources for making book trailers include: Free Music Archive for music, Windows Movie Maker, Animoto, Stupeflix, etc. for video compilation.

Reviews

Open Blue Book

Reach out to bloggers, beta readers, friends, and other authors who are interested in your genre. If they are new to reviewing, explain the process and how easy it is to leave a review as well as how important reviews are to the success of a book.

DO NOT PAY FOR REVIEWS! It’s against most sites review policies and is considered unethical.

When dealing with Amazon, family and close friends are not allowed to review your book because they may have a financial interest in your success. Same goes for authors affiliated with the same publisher you are with, street team members, or anyone else Amazon deems may have too close of an interest.

Goodreads does not limit reviews from friends and family.

Reviews can’t be posted on amazon until the book is LIVE, but encourage posting on Goodreads pre-release. It’s easy to copy and paste later.

Pre-Orders

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A discounted price is usually offered during the pre-release period. Make sure to add the links to your website/pre-order page.

2-4 weeks is a common time period for pre-orders but trends have recently been leaning toward longer periods.

The Benefit of pre-orders is that ALL pre-sales are tallied on release day = big boost in rankings.


Launch/Release Marketing

Email Blast

Newsletter

Mailing list! Start building your mailing list early. This is a captive audience of readers who are interested in your books. Targeted Marketing=Better Click-Throughs

Release Party

TGH FB Party

In-person &/or FB event, Twitter chat (specifics to come…) Gather your fans and readers in one place to celebrate the release. It’s great to get other authors involved for games/prizes.

Media Appearance/Interviews

Podcasts, blogs, radio, YouTube, etc. Explore local media outlets like radio and TV, but don’t be afraid to branch out and talk to online sources like internet radio shows, podcasts, bloggers, Google+ shows, etc. There are many book and writing related media outlets interested in talking to authors.

Incentives to Buy

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Freebie w/ purchase, email receipt for gift, etc. Be creative with your incentives. If you have another talent like music or drawing, pair them up for a bonus gift after purchase. These types of incentives are usually offered during the first week after release.

Add cover art to Social Media images to help announce the release and get people interested in the book.

Update your bio with release info/links so readers who are already following you will have the most current information about your books.

Putting your plan into action requires planning, but the time and effort can pay off with a great release.

WPR Header ImageTo listen to the full podcast on Creating A Marketing Plan That’s Actually Doable, check out the Write. Publish. Repeat. Podcast Part 1 and Part 2.

Here Come the Sharks!!

THE ONLY SHARK IN THE SEA IS NOW AVAILABLE FOR PRE-ORDER!!!

NOW AVAILABLE FOR PRE-ORDER!

THE ONLY SHARK IN THE SEA by DelSheree Gladden
– SYNOPSIS –
Vance Sullivan has always been the rock everyone turns to for help…
His work with patients recovering from traumatic events makes him the perfect person to help his friend, Guy Saint Laurent, with one of his Date Shark appointments. When Vance meets hesitant, frightened Natalie Price, he suspects she’s hiding the truth behind her fears, and he’s drawn in by a need to help her.
Haunted by a terrible event from her past, Natalie can’t even endure being touched without suffering a crippling panic attack… 
She doesn’t know why, but Natalie feels Vance might be the only one who can help her put the pieces of her life back together. Despite the tension their arrangement causes with his girlfriend, their bi-weekly sessions seem to be helping…as long as he keeps his promise not to push her to reveal more than she’s ready to share.
Suddenly the tables have turned…
When Vance suffers his own unspeakable tragedy, asking for help is the last thing he wants to do. Drowning in grief and guilt, crushed by betrayal and lies, Vance needs a lifeline.
Natalie has no idea why anyone thinks she can help him, given her own deep-rooted fears—but she knows she has to try.
A twisted notion of justice makes the danger all too real, 
and Vance and Natalie realize it might take one broken soul to mend another…

Available for pre-order on Amazon! 
Read it for free with KINDLE UNLIMITED!
– DELSHEREE GLADDEN –
DelSheree Gladden was one of those shy, quiet kids who spent more time reading than talking. Literally. She didn’t speak a single word for the first three months of preschool, but she had already taught herself to read. Her fascination with reading led to many hours spent in the library and bookstores, and eventually to writing.
She wrote her first novel when she was sixteen years old, but spent ten years rewriting and perfecting it before having it published.
Native to New Mexico, DelSheree and her husband spent several years in Colorado for college and work before moving back home to be near family again. Their two children love having their seventeen cousins close by. When not writing, you can find DelSheree reading, painting, sewing and trying not to get bitten by small children in her work as a dental hygienist.
DelSheree has several bestselling young adult urban fantasy series, and her first contemporary romance, Date Shark, will be released with Limitless Publishing in 2014.

Book Trailer: The Ghost Host

Want to know a little more about Echo Simmons and why the FBI has taken an interest in her?

Check out the new book trailer for THE GHOST HOST.

//studio.stupeflix.com/embed/rXtwD2vs5JI7/

The Ghost Host

is available now for pre-order on Kindle and available for purchase in paperback

KINDLE
http://www.amazon.com/dp/B014Q8F25E
 PAPERBACK
http://www.amazon.com/Ghost-Host-Episode-DelSheree-Gladden/dp/1517268389/ref=sr_1_20?ie=UTF8&qid=1441816008&sr=8-20&keywords=delsheree+gladden

Creating a Marketing Plan: Part 1

Creating a marketing plan that’s doable is tough.

Where do you start?

Time

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How much time per day/week are you willing to put into marketing? Be realistic. If you only have an hour per week, build your plan around that. A lot can be accomplished in a small amount of time.

If you have more time, keeping a list or schedule can help you use it more efficiently. Using whatever amount of time you have in the most effective way is important.

Money

Dollar Sign

Set a firm budget for your marketing efforts and be realistic about what you can afford.

There are a lot of free marketing options, so don’t feel like you have to have a big budget. If you have a small budget, there are many author friendly marketing options that are as little as $5 and can have a good impact.

Effort

Death_to_stock_photography_weekend_work (9 of 10)

What can you do on your own and what do you need help with? No one can do everything on their own, so admit what your strengths and weaknesses are and go from there. Don’t be afraid to ask for advice or help when you need. Authors are great about helping each other.


Now let’s take the next step…

Who is your audience?

Who do you want to target in your marketing efforts? You need to be as specific as possible so you can narrow down your marketing pool. Targeted marketing is more effective than blanket tactics.

What avenues do you most want to pursue?

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In-person, online, blogs/reviewers, social media, etc. What are you comfortable with and what types social interactions do you enjoy participating in?

If in-person events aren’t your style, focus on online marketing like Facebook parties, Twitter chats, etc. If you enjoy meeting readers face to face, school talks or bookstore book signings might be where you want to focus.

What is your goal?

HiRes

Aside from hitting the NYT bestseller list 😉 

Study your competition. What’s working for them? What’s not working? Look especially at creative ways other authors are marketing their books. Finding unique tactics will make your book stand out.

Marketing is tough, but making a plan that fits into your life, budget, and schedule will make it more manageable.

WPR Header ImageTo listen to the full podcast on Creating A Marketing Plan That’s Actually Doable, check out the Write. Publish. Repeat. Podcast Part 1 and Part 2.

It’s a Journey…Sometimes a long sucky one @Mystereah

Yes, that is borrowed from The Croods for anyone who watches as many kids movies as we do 😉

What can be a long sucky journey? Pretty much anything that requires developing a talent!

My sister and I were chatting the other day and talking about where we both started out with what were at the time “hobbies.” Me with writing, Kass with photography. I started writing as a teen and my sister is one of the few people on the planet who read part of the first novel I ever wrote. My sister got into photography, I believe, in her early 20s-ish. Don’t hold me to that. She was also doing modeling at the time, which was more her focus.

Kate 1
Kassondra Sturtevant @ Mystereah Photography

What brought up how dreadfully painful it can be to try to develop a talent and turn it into something more?

My sister has gotten back into photography recently and was awesome enough to find some models who were willing to pose for several book covers I was having a difficult time finding stock art for. I haven’t had time to figure out what to do with Memory’s Edge yet, so while that cover is done, it’s not up for anyone to see it anywhere yet.

I am getting ready to publish The Ghost Host though and the pics Kassondra took for me turned out awesome! This is what spawned the conversation.

(PS, this is the lovely model who will be on the cover of The Ghost Host)

That first book I wrote that I let me sister read part of was…horrible. I still have a paper copy of it somewhere in a box, and that’s where it will stay. I seriously gag thinking about it now because it just sucked. Bleh.

Now, I won’t say my sister’s pictures sucked when she started out, because they didn’t, but the more she’s been out there clicking away with her camera, the more awesome she’s gotten! I’m really blown away by what she can do. She says the same thing about me, because she’s my sister 😉 but we got into a discussion about how much both of us have improved and how much we’ve accomplished since first starting out.

Both of us started and stopped working on our favorite hobbies multiple times over the years. Family, work, marriages, etc. It’s not always the right time. Sometimes you’re too drained or stressed out to even think about picking up a keyboard or camera. Sometimes you do everything you can and it’s still not working out. Sometimes you think everything you do is crap and it will never get better. Sometimes people tell you you’re stuff is awful! It happens to all of us, but instead of giving up we take in what criticism is helpful, improve, and go back to work.

Sometimes your stuff really isn’t very good. And that’s okay. It will get better.

More from Mystereah Photography. These two will be on the Memory's Edge cover next year!
More from Mystereah Photography. These two will be on the Memory’s Edge cover next year!

For me, starting out at sixteen years old writing about stuff I had no clue about and mostly just venting, it’s a small wonder I now have 16 published books with a few more in the lineup for this year and 2016. I look back at my first writing attempts and cringe, but that’s what it took to get me to where I am now. It’s been years of comments from critique partners, my husband going over books with me, and lots of work with editors to develop my writing skills. I’ve learned a ton over the last almost fifteen years and I think it shows in my writing.

I’m super proud of the fact that over the next few months my sister is having something like 18 of her photos published in different arts and photography magazines, too!

No matter where your are on your possibly long, sucky journey, keep going. The journey doesn’t really ever end, but that’s kinda how it’s supposed to work. Keep learning and growing.

And just in case you want to see some of the awesome photos my sis has been taking lately, check her out on Facebook. And look for her skills being put to use on the cover art for Memory’s Edge and The Ghost Host!

Mystereah Photography

First look at The Ghost Host…Finally!

I’ve been dying to share this for forever! So finally, here it is…the cover for THE GHOST HOST!

I had a heck of a time finding a redhead on stock photos sties, but I’m lucky enough to have a fabulous photographer for a sister and she got the lovely Kate Bordeaux to pose as Echo Simmons for the front cover and I think it turned out awesome!!

The Ghost Host NEWYou can add it to your Goodreads TBR list…

TGH GoodreadsJoin the Facebook Release Party…

TGH FB PartyPre-Order the book right now!

PreOrder TGHThe Ghost Host Full WrapIf you want to know more about the photographer or cover model, check them out here!

Cover Model Photography Provided by:

Kassondra Sturtevant with Mystereah Photography (Facebook)

Twitter: @Mystereah

Website

Cover Model

Kate Bordeaux

The Myth That Is Writers Block

Yes, I called writers block a myth. Why? It doesn’t exist. Not in the sense of it being some magical, unstoppable force that keeps writers from being productive.

What IS going on then when a writer sits down to write and can’t seem to get a single word down on paper? It’s usually one of several things we all experience at one time or another.

FEAR

bb5f5-clock2balarm2bclockThis happens to me every time I start a new series or have to end a series. Doubts of “will it be good enough?” or “what if this fails miserably?” stall out my desire to write. I’ve gotten a little better about this over the years, but it’s still a tough thing for me.

How do I combat this? Deadlines. I don’t have time for self-doubt if I’ve already set up blog tours or paid for promotions on a certain date, or even just publicly announced the release date. Deadlines get me moving like nothing else.

BURN OUT

Beach SceneDoes the well of inspiration feel like it’s dried up? It probably has, but not in the form of writers block. Creative work isn’t easy. You need a break every once in a while. If you’ve been pushing and pushing, yeah it will definitely tax your mind until it simply refuses to produce anything of quality.

Best way to combat this one? TAKE A BREAK! Go read a book or watch a movie. Get out of the house and go for a walk. Get some fro-yo. Do anything BUT write for a while. A day. A week. A month. Whatever it takes to get your head space cleared out and ready to be creative again.

OVERLOADED

Most writers have more than writing to worry about. They’ve got bills, family, day jobs, health issues, etc. Stress is not conducive to creativity. It’s draining. I only work part time right now, but my husband also loves writing but has been super stressed out at work lately and he can attest to the fact that a lot of days he just doesn’t have the mental energy to write in the evenings. It happens.

While it’s impossible to completely clear away all your stress, taking some time for yourself can help. Yoga, meditation, horseback riding, whatever it is that relaxes you. Give yourself time to get away from everything. Maybe this just isn’t a time of your life where writing fits in. While we were selling our house and buying our new one, I didn’t write for six months. There wasn’t any time and my head just wasn’t in it. That’s okay.

OUT OF PRACTICE

Open Blue BookWriting is a skill, but so is creativity. You have to exercise that part of your mind by doing it regularly. There have been studies about how your brain can be trained to be creative at certain times based on routine.

What does that mean? Write often and if possible, write on a routine basis so your brain power is ready to be focused toward creating at a certain time. If that’s not feasible for your life, try a pre-writing routine to get yourself ready, like deep breathing exercises and stretches prior to a yoga class.

While I don’t believe in writers block, there are certainly factors of life that can make writing difficult. It IS possible to work around these problems and get back to creating.

A Flash Interview with New Lighthouse Instructor Angie Hodapp

I met Angie Hodapp at Denver Comic Con this past May and she really knows her stuff! Great advice and great reading picks 😉

lauramillerwrites's avatarThe Lighthouse Writers Top-Secret Blog

Angie Hodapp Headshot

I first met Angie Hodapp at her Query Letter Bootcamp workshop at Lighthouse last spring. I learned that she works at Nelson Literary Agency—and that I knew far less about the publication side of novel writing than I ever could have dreamed. Notice the past tense, knew, because after taking her enlightening, hearty, and well-organized workshop, I know far more. I know the formula for a successful query letter, the importance of preparing your elevator pitch, where to find pub tips, the difference between genres from a publishing perspective, and where to submit my novel (when it’s finished) for publication. All from a four-week workshop. Every serious writer should know these things! Which is why we’re happy to bring back Angie Hodapp this September for two workshops: Query Letter Bootcamp, and Writing for the Web—Crafting Content that Sells. Learn more about Angie in the interview that…

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